Brief 4.2 | D&AD/Brand Union Final Boards

Brief 4.1 | D&AD/Photovoice Final Boards

Brief 4.2 | ChipIt.com

Brief 4.2 | ChipIt

Based on a chip (computer/chocolate)



Based on olympics colour (representing continents/global)


Ideas for ChipIt...

DesignBridge Presentation

Brief 4.2 | Ideas

PAY + CON (CONnecting/CONnection)
While paying and being part of a big group with similar interests, you are being connected.
Dots as connectors within the identity.


PAY + BON (BONbon)

The name bonbon (or bon-bon) stems from the French word bon, literally meaning “good”. Nowadays, the term “bonbon” refers to several types of sweets and other table centrepieces across the world. In the United States, it is ice cream or cream cheese covered in chocolate in bite size servings.
In Europe, a bonbon is a sweet; the simplest form of bonbon is essentially sugar-coated almonds. In the modern era, the use of almonds as a centre has declined, and a bonbon can be any confection with a fondant center, often with fruit or nuts, covered in fondant or chocolate, or any other confection consisting of a sweet centre covered by a loose sugar or flavored coating.
Bonbon is also the term used in French and German for sweetness.

Brief 4.2 | Brainstorm

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