Brief 4.2 | D&AD Brand Union

--> Brief 4.2 - Graphic Design / The Brand Union: Create the brand for a radically new customer reward scheme.


1. create the global brand name and identity for a radically new customer reward scheme
2. customers will be able to form groups around their shared interests, passions and tribal loyalties
3. brands will be able to be ‘bid’ for these customer’s loyalty
4. all this will happen on a website which has features similar to current social networking sites
5. new brand you create will compete with established national and international reward schemes