Wednesday, 18 February 2009

2012 SURREY GAMES LOGO | Olympic Logo 2012

Segmented Surrey'12 Games Logo:
The oak is a common symbol of strength and endurance.
It is considered a cosmic storehouse of wisdom embodied within its towering strength.

* Life
* Strength
* Wisdom
* Nobility
* Family
* Loyalty
* Power
* Longevity
* Heritage
* Honor

- contemporary but distinctive
- representing 18 Surrey Pre-Games Training camps
- mosaic style to ensure the significance of each segment
- easy to modify (varying number of Surrey camps)
- works as a sub brand to the existing London 2012
- adaptable for a variety of environments
- flexible




Final Logo Set:

Drafts:




















Put the created drafts next to the existing current Olympics Logo 2012 to see which adapts the most.

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