1. Topic: Photo essays are most dynamic when you care about the subject and have general interest/knowledge about it.
2. Research: Gain background knowledge about the subject by looking at existing photo essays, poster campaigns, viral marketing, photographers, schcoking images.
3. Find the “real story”: After the research, I can determine the angle I want to take my story. Though each story idea is the same, the main factors of each story create an incredibly unique story.
4. Every dynamic story is built on a set of core values and emotions that touch the heart of its audience: Anger. Joy. Fear. Hurt. Excitement. The best way I can connect my photo essay with its audience is to draw out the emotions within the story and utilize them in my shots. I'll merely use emotion as a connecting point.
5. Planning: I have to think about the type of shots that will work best to tell your story, by creating a “shot list” for the story. Each shot will work like a sentence in a one-paragraph story. Each shot must emphasize a different concept or emotion that can be woven together with the other images for the final draft of the story.
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